About us
Since 1978, Puopolo has crafted authentic Italian smallgoods, blending tradition, family recipes, and distinctive flavours inspired by their rich Italian heritage. Today, brothers’ Vito and Michael continue that tradition.
The legacy of Puopolo
Explore Puopolo's milestones, celebrating craftsmanship, tradition, and generations of dedication to authentic salumi.
1960s
A journey begins. Vitangelo Puopolo migrates to Australia, bringing centuries-old Italian salumi-making traditions, laying the foundation for a rich legacy of authentic, handcrafted smallgoods inspired by the family's deep Italian roots.
1978
Puopolo opens its doors. The Puopolo family opens a small butcher's shop in Geelong. Vitangelo, with his sons Nick and Chris, begin crafting top-quality deli products, combining traditional Italian methods with a passion for artistry.
1990s
Rising demand leads to a larger facility in Laverton North. Nick and Chris step up, introducing new Italian-style pizza toppings and expanding production, solidifying Puopolo's reputation for quality.
2010s
Vito and Michael, Nick's sons, grow up immersed in the business. They take on leadership roles, energising the brand and creating a modern vision rooted in family traditions.
2015
Vito and Michael launch Artisan Salumi, returning to handcrafted roots. They focus on creating premium, small-batch smallgoods for the foodservice industry, blending tradition with a modern twist.
2020
Artisan Salumi broadens its reach, bringing their signature handcrafted products to retail shelves. The expansion makes premium, traditionally-made smallgoods available to families across Australia.
2025
Artisan Salumi products now feature in over 500 retailers nationwide, celebrating decades of dedication to quality, innovation, and the enduring Italian craft of salumi-making.
La famiglia
The Puopolo family has built a rich heritage blending tradition and innovation, growing from a humble Geelong butcher shop into a respected name for premium Italian salumi across Australia.
Patiently perfected, crafted to be enjoyed
Why Puopolo?
Puopolo’s authentic smallgoods are crafted with precision, tradition, and time. Our family-owned, Australian-made brand is built on slow-curing perfection, unparalleled quality, and a commitment to creating exceptional flavors you can trust in every bite.
Crafted to perfection
Every slice and bake reflects our dedication to meticulous craftsmanship, delivering a flavour difference you can truly savour.
Unmatched quality
Our commitment to premium selection, dry-aging, and exceptional standards ensures Puopolo stands out from the competition.
Italian tradition. Australian made
We honour classic Italian recipes while using homegrown Australian meat, creating a perfect fusion of flavours.
100% family owned
Our family legacy inspires every decision, product, and relationship, ensuring authenticity and heartfelt craftsmanship.
Made slow
At Puopolo, we know that the best things in life are done slowly. Whether it's a home cooked meal, a heartfelt conversation or crafting our salumi. They all require time, care and a commitment to doing things the right way.
We acknowledge and pay respect to the Traditional Custodians of the land, and to Elders past and present, whose wisdom and culture continue to guide us.
10 Feet Tall